vimalsareeemporium.com

Vimal Saree Emporium — Since 1981
40+ Years of Trust • Pure Handloom • Exclusive Bridal Collection • Weekly New Arrivals • Visit: New Market & Mandakini Road Showrooms • Call: 0755-2572366, 4064295     40+ Years of Trust • Pure Handloom • Exclusive Bridal Collection • Weekly New Arrivals • Visit: New Market & Mandakini Road Showrooms • Call: 0755-2572366, 4064295
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ABOUT US

OUR STORY
A LEGACY OF TRUST IN BHOPAL

Our Beginning

New Market · Sarees · Craftsmanship
Established
1971
A HUMBLE COUNTER IN NEW MARKET, BHOPAL
In 1971, Mrs. Vimla Goyal started a humble saree shop in the heart of New Market, Bhopal. What began as a small counter soon became a symbol of trust, purity, and traditional Indian craftsmanship.
Her dream was simple yet powerful — to bring genuine, handcrafted sarees to every household while supporting the artists who keep our rich textile heritage alive.
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Every saree on our counter carried not just fabric and design, but the stories, skills, and soul of the weavers behind it.
FOUNDING PHILOSOPHY
Vimal Saree Emporium storefront in New Market, Bhopal
NEW MARKET · BHOPAL
OUR JOURNEY
Graceful expansion across decades

Growth Over The Years

Showroom · Collections · Experiences
Growth of Vimal Saree Emporium showroom and collections
From counter to curated showroom
Evolution of the showroom
By 1981
Full-fledged showroom, loved for its authenticity, warmth and carefully curated saree collections.
From a single shop to a house of collections
By 1981, the small shop blossomed into a full-fledged showroom, loved for its authenticity and warm service.
As the next generation took charge, the brand expanded gracefully — from pure sarees to jewellery, bridal couture, designer outfits, and modern retail experiences.
Every step of this journey has been guided by one belief: quality should speak louder than trends.
Pure Sarees
Jewellery
Bridal Couture
Designer Outfits
Modern Retail
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Trends change every season — but for us, craftsmanship, service and quality remain non-negotiable.

Empowering Women & Artisans

WORK · DIGNITY · INDEPENDENCE
Today, our showroom stands proudly as a space that uplifts and empowers women — not just through the sarees we sell, but through the people who bring them to life.
For us, empowerment is not a slogan — it is the backbone of our work culture.
On the showroom floor
30+ women manage customers, styling & operations.
Behind embellishment
100+ women artisans craft embroidery & handwork.
Across craft clusters
Working with weavers preserving ancient textile heritage.
Empowering families
Creating stability, dignity & long-term income.
Building futures
Training young women for skilled craftsmanship.
OUR PHILOSOPHY
The principles that guide every decision

Our Core Values

Trust · Craftsmanship · Relationships
Our values have remained unchanged for over five decades. Built on trust
01
Integrity & Purity
Integrity and purity in every fabric — from sourcing to finishing, every saree is chosen with honesty and care.
02
Respect for tradition
Deep respect for Indian craftsmanship, techniques and weaves that carry our culture from one generation to the next.
03
Honest pricing
Transparent, honest pricing that customers can trust — no hidden mark-ups, only fair value for true craftsmanship.
04
Customer-first approach
A customer-first approach with genuine guidance, styling help and suggestions that suit occasion, budget and personality.
05
Long-term relationships
Building long-term relationships that go beyond a single purchase — families return to us across life’s milestones.
06
Stories in every design
Every saree, every bridal outfit, every design tells a story of heritage, hard work, honesty and heartfelt emotions.
What this means for you
When you choose a piece from our showroom, you are not just buying a garment — you are choosing trust, craft and emotion that have been nurtured for over five decades.
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